I got tired of buying other peoples ideas and art. It seemed like the major surf brands had the same designers working for them, pushing out the same concepts season after season, rarely changing. Define Surf strives to give you surf apparel that is not what you expect. We look at the witty and creative side of surf. Don't get me wrong, none of us respect Spicoli. Sure you could go buy from one of those big name brand guys, but then you run the risk of seeing some tool wearing the same gear at the party. Why risk that? We are Defining Surf. Whether that is through art, design or thought, we take meaning and put it to a feeling. Our beautiful full color surf art T shirts, apparel and accessories are based off of original surf art idea and thought from me and my madness. I also designs the graphic versions with witty surf slang and art themes. We have limited edition runs helping to ensure your surf t-shirt is not on that "tool" of a guy at the party on Saturday. And if it is, well then you know he is no "Tool".
They are the kind of surf tees that get folks to stop you on the street for a closer look. They are the surf t-shirts that you wear so many times they get all soft and chewy. They are the surf t shirts that get the girls lookin' and the guys cookin'. We like the idea of communicating the beach/surf lifestyle through our gear.
So take a chance. Get one or two, be the first on the beach, block, rock or dock with our gear. Stop reading this and go buy something!